7 Brew Franchising
7 Brew is quickly gaining attention as a dynamic and efficient drive-thru coffee franchise in the United States. Since it began offering franchises in March 2021, it has attracted entrepreneurs interested in capitalizing on a unique, convenience-focused coffee experience. This article provides an in-depth look at the 7 Brew franchising opportunity, covering everything from initial investment to ongoing fees, support, and growth potential.
History of 7 Brew
Founded in 2017 in Rogers, Arkansas, 7 Brew started as a modest coffee shop in a small town with an average population of 70,000. After being acquired by Brew Culture and later partially by industry veterans like Jimmy John Liautaud (founder of Jimmy John’s Sandwiches) and Jamie Coulter (creator of Lone Star Steak), 7 Brew expanded rapidly.
Today, it operates more than 150 drive-thru-only locations across 24 states, focusing on delivering quick, high-quality coffee and beverages with an emphasis on efficiency and hospitality.
What Makes 7 Brew Unique?
1. Efficiency is Key
7 Brew’s core strength lies in its speed and service. Every order is handled quickly with minimal wait times, thanks to a streamlined drive-thru model and well-trained staff.
2. Exceptional Hospitality
Customers are greeted warmly by “Texters” who take orders and engage personally, adding a human touch rarely seen in quick-service models.
3. Diverse Menu
From seasonal, globally-inspired coffee blends to teas, energy drinks, smoothies, and sugar-free options, 7 Brew offers a variety tailored to diverse tastes.
4. Cost-Effective Setup
Most 7 Brew locations are small (around 500 sq ft) and modular, making them relatively easy and affordable to build and operate.
7 Brew Franchise Investment Overview
Starting a 7 Brew franchise requires a significant investment but offers potential for strong returns due to the brand’s popularity and operational efficiency.
| Investment Item | Cost Range (USD) |
|---|---|
| Initial Franchise Fee | $35,000 – $45,000 |
| Total Initial Investment (excluding real estate) | $503,800 – $1,122,500 |
| Total Investment for 2-Store Commitment | $890,300 – $1,934,500 |
| Supplies and Inventory | $10,000 – $20,000 |
| Operating Capital | $25,000 – $50,000 |
| Leasehold Improvements | $100,000 – $250,000 |
| Fixtures and Equipment | $50,000 – $100,000 |
Ongoing Fees and Royalties
Franchisees pay ongoing fees which contribute to brand marketing, operational support, and technology upkeep:
| Fee Type | Percentage of Sales |
|---|---|
| Royalty Fees | 4% – 8% |
| National Advertising Fund | 1% – 3% |
| Technology Fees | Typically 0.5% |
| Other Fees | Supply chain markups, renewal fees |
Ideal Franchisee Profile
7 Brew looks for franchisees who:
- Have strong real estate and operational expertise.
- Possess adequate financial resources.
- Are passionate about customer service and efficiency.
- Can commit to developing one or multiple locations in a territory.
Location and Development Rights
Most 7 Brew locations are found in suburban and rural areas, with strong markets in Arkansas, Missouri, Florida, and Texas. The company offers territorial development rights, allowing franchisees to build multiple stores within specific regions, creating opportunities for scalable growth.
Training and Support
7 Brew provides comprehensive training including:
- Customer service techniques.
- Operational management.
- Marketing and promotions.
- Financial and accounting practices.
Training is conducted at company headquarters or designated training centers, with ongoing support via field visits and online resources.
Franchise Agreement Highlights
- Term Length: 10 years, with options for renewal.
- Territorial Exclusivity: Granted but with company rights to operate or approve other franchises in the area.
- Transfer Rights: Franchisees may sell or transfer ownership subject to approval and fees.
Why Choose 7 Brew?
Owning a 7 Brew franchise means tapping into:
- A growing coffee brand with an efficient drive-thru model.
- A loyal customer base attracted by speed and hospitality.
- A relatively low-cost, modular setup ideal for suburban and rural markets.
- Strong corporate support and brand recognition.
Conclusion
If you’re looking for a franchise opportunity in the booming coffee industry with a unique twist on convenience and service, 7 Brew is a compelling choice. With a proven business model, extensive support, and significant growth potential, it offers a promising pathway for aspiring franchise owners.
Frequently Asked Questions (FAQs)
Q1: Is owning a 7 Brew franchise a good investment?
If you have the financial means and operational expertise, it’s an excellent opportunity in a fast-growing segment of the coffee market.
Q2: What is the total cost to open a 7 Brew franchise?
Total investment ranges from approximately $503,800 to $1,122,500, excluding real estate.
Q3: What ongoing fees should I expect?
Royalty fees of 4-8% on gross sales and national advertising contributions of 1-3% are typical.
Q4: Does 7 Brew provide training and support?
Yes, comprehensive initial training and ongoing operational support are provided.